Книги автора «Philip Kotler»

Social Marketing: Influencing Behaviors for Good (Nancy R. Lee,Philip Kotler)

Confronting Capitalism (Philip Kotler)

Principles of Marketing (11th Edition) (Principles of Marketing) (Gary Armstrong,Philip Kotler)

Lateral Marketing: New Techniques for Finding Breakthrough Ideas (Philip Kotler,Fernando Trias de Bes)

Principles of Marketing, Activebook 2.0 (Gary Armstrong,Philip Kotler)

High Visibility: Transforming Your Personal and Professional Brand (Martin Stoller,Irving Rein,Michael Hamlin,Philip Kotler)

Standing Room Only: Strategies for Marketing the Performing Arts (Joanne Scheff,Philip Kotler)

Principles of Marketing ActiveBook (Gary Armstrong,Philip Kotler)

Principles of Marketing (Gary Armstrong,Philip Kotler)

Democracy in Decline (Philip Kotler)

The Elusive Fan: Reinventing Sports in a Crowded Marketplace (Irving Rein,Philip Kotler,Ben Shields)

Precision Marketing : The New Rules for Attracting, Retaining and Leveraging Profitable Customers (Jeff Zabin,Gresh Brebach,Philip Kotler)

Market Your Way to Growth: 8 Ways to Win (Milton Kotler,Philip Kotler)

Winning Global Markets. How Businesses Invest and Prosper in the World's High-Growth Cities (Philip Kotler)

Framework for Marketing Management (3rd Edition) (Philip Kotler,Kevin Lane Keller)

Kellogg on Marketing (Philip Kotler)

Marketing for Congregations: Choosing to Serve People More Effectively (Philip Kotler,Norman Shawchuck)

Ten Deadly Marketing Sins. Signs and Solutions (Philip Kotler)

Corporate Social Responsibility : Doing the Most Good for Your Company and Your Cause (Philip Kotler)

Kotler on Marketing: How to Create, Win, and Dominate Markets (Philip Kotler)

The Shift. The Transformation of Today's Marketers into Tomorrow's Growth Leaders (Philip Kotler)

Ten Deadly Marketing Sins: Signs and Solutions (Philip Kotler)

Principles of Marketing: A Global Perspective (Gary Armstrong,Oliver Yau,Leong Siew Meng,Philip Kotler,Ang Swee Hoon,Tan Chin Tiong)

Ingredient Branding: Making the Invisible Visible (Waldemar Pfoertsch,Philip Kotler)

Spend Shift. How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live (Philip Kotler)

Principles of Marketing (12th Edition) (Principles of Marketing) (Gary Armstrong,Philip Kotler)

Philip Kotler - The Mind of a Leader (Philip Kotler)

Strategic Marketing For Health Care Organizations (Philip Kotler)

Marketing 4.0 (Philip Kotler,Iwan Setiawan,Hermawan Kartajaya)

Winning Global Markets. How Businesses Invest and Prosper in the World's High-Growth Cities (Milton Kotler,Philip Kotler)

Marketing 4.0. Moving from Traditional to Digital (Philip Kotler,Iwan Setiawan,Hermawan Kartajaya)

Good Works!. Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line (Nancy R. Lee,Philip Kotler,David Hessekiel)

Market Your Way to Growth. 8 Ways to Win (Milton Kotler,Philip Kotler)

Marketing 3.0. From Products to Customers to the Human Spirit (Philip Kotler,Iwan Setiawan,Hermawan Kartajaya)

Spend Shift. How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live (Philip Kotler,John Gerzema,Michael D'Antonio)

Kellogg on Marketing (Элис Тибо,Philip Kotler,Bobby J. Calder)

Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know (Philip Kotler)

Corporate Social Responsibility. Doing the Most Good for Your Company and Your Cause (Nancy R. Lee,Philip Kotler)

Arts Marketing Insights. The Dynamics of Building and Retaining Performing Arts Audiences (Philip Kotler,Joanne Scheff Bernstein)

The Shift. The Transformation of Today's Marketers into Tomorrow's Growth Leaders (Scott M. Davis,Philip Kotler)

Ten Deadly Marketing Sins. Signs and Solutions (Philip Kotler)