Книги автора «Scott M. Davis»

Brand Asset Management : Driving Profitable Growth Through Your Brands (Jossey-Bass Business & Management (Paperback)) (Scott M. Davis)

Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth (David A. Aaker,Scott M. Davis,Michael Dunn)

The Shift. The Transformation of Today's Marketers into Tomorrow's Growth Leaders (Scott M. Davis,Philip Kotler)