Книги автора «Don Peppers»

The One to One Fieldbook: The Complete Toolkit for Implementing a 1To1 Marketing Program (One to One) (Don Peppers,Martha Rogers,Bob Dorf)

Rules to Break and Laws to Follow (Don Peppers)

The One to One Manager: Real-World Lessons in Customer Relationship Management (One to One) (Don Peppers,Phd Rogers,Martha)

Return on Customer: Creating Maximum Value From Your Scarcest Resource (Don Peppers,Martha Rogers)

The One to One Fieldbook: The Complete Toolkit for Implementing a 1 to 1 Marketing Program (Don Peppers,Martha Rogers,Bob Dorf)

Rules to Break and Laws to Follow. How Your Business Can Beat the Crisis of Short-Termism (Don Peppers,Martha Rogers)

Managing Customer Experience and Relationships. A Strategic Framework (Don Peppers,Wiley,Martha Rogers)