Книги автора «David A. Aaker»

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (David A. Aaker)

Developing Business Strategies (David A. Aaker)

Marketing Research (David A. Aaker)

Strategic Market Management (Strategic Market Managment) (David A. Aaker)

Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth (David A. Aaker,Scott M. Davis,Michael Dunn)

Building Strong Brands (David A. Aaker)

Brand Relevance. Making Competitors Irrelevant (David A. Aaker)

Three Threats to Brand Relevance. Strategies That Work (David A. Aaker)