The Marketing Accountability Imperative. Driving Superior Returns on Marketing Investments Michael Dunn, Chris Halsall (книга)
Подробная информация о книге «The Marketing Accountability Imperative. Driving Superior Returns on Marketing Investments Michael Dunn, Chris Halsall». Сайт не предоставляет возможности читать онлайн или скачать бесплатно книгу «The Marketing Accountability Imperative. Driving Superior Returns on Marketing Investments Michael Dunn, Chris Halsall».
Поделиться
Рейтинг книги enc.su: 0,0
О книге
| Полное название книги | Michael Dunn, Chris Halsall The Marketing Accountability Imperative. Driving Superior Returns on Marketing Investments |
| Тип | Книга |
| Авторы | Michael Dunn, Chris Halsall |
| Категории | |
| ISBN | |
| Возрастное ограничение | 18 |
| Год | |
| Название транслитом | the-marketing-accountability-imperative-driving-superior-returns-on-marketing-investments-michael-dunn-chris-halsall |
| Просмотров | 0 |
| Рейтинг enc.su | 0,0 |
Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers and CMOs make better marketing spending decisions and better evaluate the success or failure of these decisions. They show how to sort through the clutter of metrics, measurement, and analytic options, and provide the practical information needed to help establish the marketing accountability imperative–highlighting the critical need for more effective stewardship of marketing spending.
Напишите вашу рецензию на книгу:
Michael Dunn, Chris Halsall «The Marketing Accountability Imperative. Driving Superior Returns on Marketing Investments»
Рецензии пользователей
Пока еще никто не написал рецензию на эту книгу.