Marketing 4.0. Moving from Traditional to Digital Philip Kotler, Iwan Setiawan, Hermawan Kartajaya (книга)

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Philip Kotler, Iwan Setiawan, Hermawan Kartajaya - «Marketing 4.0. Moving from Traditional to Digital»

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Полное название книги Philip Kotler, Iwan Setiawan, Hermawan Kartajaya Marketing 4.0. Moving from Traditional to Digital
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Авторы Philip Kotler, Iwan Setiawan, Hermawan Kartajaya
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Возрастное ограничение18
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Название транслитомmarketing-4-0-moving-from-traditional-to-digital-philip-kotler-hermawan-kartajaya-iwan-setiawan
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Discover the new rules of marketing

Stand out and create WOW moments

Build a loyal and vocal customer base

Learn who will shape the future of customer choice

Every few years brings a «new» marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. gives you the edge you need to reach them more effectively than ever before.

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Philip Kotler, Iwan Setiawan, Hermawan Kartajaya «Marketing 4.0. Moving from Traditional to Digital»

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