Ken Blanchard and Sheldon Bowles, co-authors of the New York Times business bestseller "Raving Fans", are back with Gung Ho! . Here is an invaluable management tool that outlines foolproof ways to increase productivity by fostering excellent morale in the workplace. It is a must-read for everyone who wants to stay on top in today"s ultra-competitive business world.

"Raving Fans" taught managers how to turn customers into full-fledged fans. Now, Gung Ho! brings the same magic to employees. Through the inspirational story of business leaders Peggy Sinclair and Andy Longclaw, Blanchard and Bowles reveal the secret of Gung Ho - a revolutionary technique to boost enthusiasm and performance and usher in astonishing results for any organization.

The three principles of Gung Ho are: